Any marketing strategy has many elements that make or should make this strategy successful. Among these key elements, one of the most crucial parts is brand and branding. Here we
Brand value is an important part of any company’s business. It is crucial for marketing and sales, and for the overall financial results of the company. It has been proven
Brand power is a crucial element in all strategic marketing discussions about brands. The key ideas here relate to many aspects of brands and branding but in this article we